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Tick Tick Boom —

January 31, 2012

This week we forge an incredible alliance of Fat Acceptance activists, health care professionals, nutritionists, educators, friends, family and fatties, to push back against campaigns that seek to shame and stigmatize fat people in general, and fat children in particular.

Every day since January 5, I have added to the exhaustive list of reasons why Strong4Life’s shame campaign is both morally and medically wrong, and we have begun to join our voices in Marilyn Wann’s chorus of STANDards.

The result? An energized community that is getting harder and harder to ignore.

But how do we get past “hard to ignore” and onto the national stage where we can directly challenge Children’s Healthcare of Atlanta and demand that they stop bullying fat children?

With a bomb.

No, not this kind of bomb.

This kind.

It’s called a moneybomb and it first appeared during the 2008 presidential election. On November 5, 2007,  the Ron Paul campaign organized a single day of financial frenzy, where each supporters  donated the amount they were already planning to donate at some point in the campaign.

In a single day, they amassed an incredible $4.3 million and captured headlines instantly, and the practice has become a staple of modern political fundraising, most recently seen with Elizabeth Warren’s $1 million moneybomb.

The money bomb achieves two goals: 1) it raises a whole lot of money in a short amount of time and 2) it gets the media’s attention.

So, this Thursday, February 2, we are launching our Big, Fat Moneybomb to raise $10,000 for a two month billboard installation in Atlanta, Georgia. If we raise less than $10,000, we will use the money for an alternative media campaign within our budget. If we raise more than $10,000, then we will create an extended media campaign within our budget. Details are available at Ragen Chastain’s Support All Kids, including the donation plans, processes and policies.

Now, I know what you’re thinking because I was thinking the same thing when Ragen shared the quote she got on the billboard. “$10,000? Can we do that?” I’ve given it a lot of thought since then, as have Ragen, Marilyn and many, many others, and we are absolutely certain that we can raise at least $10,000.

But if you’re still skeptical that we can pull it off, I’ve got one more bit of information to pull you over to the Optimist side. Yesterday, Ragen finalized the details of an incredible offer from Jay Solomon and the wonderful team at More of Me to Love.

Announcing the…

More of Me to Love Match

MOMTL will match us dollar for dollar up to $5,000 for the cost of the billboard if we achieve two goals:

  1. The campaign must raise at least $5,000
  2. The campaign must have at least 1,000 individual donors with no minimum on the donation

Do you think we can raise $5,000 to send a strong and positive message to the children of Atlanta? Because I sure as hell know we can. I think we can raise $20,000 and have a full-on media blitz. In fact, every single dime that we raise will be poured into our media campaign to possibly limit the psychological damage that Strong4Life as been inflicting for NINE MONTHS.

In the time it has taken Children’s Healthcare of Atlanta and Strong4Life to “get the attention” of parents, educators and children, somewhere a child could have been conceived, gestated and birthed.

Let’s make sure that newborn baby can grow up in a world without billboards that contribute to a culture of dehumanization, degradation and humiliation for millions of fat, and not so fat, kids.

If you’re on Facebook, please RSVP for the Big, Fat Moneybomb event so we have an idea of how many to expect for our little soiree. Or, if you prefer, email Ragen at ragen at danceswithfat dot org to receive a reminder.

Please, join us on February 2 and help send a message to the world that we will not allow our children to be shamed or stigmatized for their weight. Thank you.


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