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Our Big, Fat Money Bomb

January 30, 2012

Originally published on Dances With Fat by Ragen Chastain.

We are standing up for kids and saying enough is enough!  By now you’ve heard of Strong4Life, a campaign by the Children’s Hospital of Atlanta that shames and humiliates fat kids under the guise of promoting health. They have billboards up all over Atlanta, reinforcing a message of shame and stigma every day for those driving by.  It’s time to take a stand and support developing healthy habits in kids of all sizes without stigmatizing fat ones.

We are raising funds to put up billboards in high traffic areas around Atlanta with positive messages to counteract the negative Strong4Life campaign.  This campaign kicks off with our Big Fat Money Bomb on Thursday, February 2nd. The goal is to raise as much money as possible on the first day of the campaign for momentum and publicity.  If you want a reminder on February 2nd just e-mail me at and I’ll put you on the list!

Why should we put up billboards?

  • To show fat kids in Georgia that they are valued and supported.
  • To give fat kids in Georgia the opportunity to see a positive image of themselves in mainstream media.
  • To generate media coverage that gives our credentialed experts an opportunity to educate.
  • Bullies count on our fear and their money.  Putting up a billboard send the message that we aren’t scared, and that we can accomplish something big.  It tells these bullies that they can’t take our lunch money any more.

100% of the money raised goes directly to the project. Our billboards need to go up, and theirs need to come down.

Let’s make it happen starting with our Big Fat Money Bomb on February 2nd.

In the words of one of my blog readers “I don’t have much in the way of money to spare, but I will raid the penny jar to get size positive billboards up in Georgia.  Forget getting new jeans!  These kids need help!”

Let’s get this done.  No donation is too big or too small, every little bit helps!

The specifics:

Every $10,000 that we raise gives us 2 months of a billboard in a very high traffic area including all production costs.  If we exceed our goal, we will use the funds for additional time, billboards, and media campaigns including ads in Atlanta newspapers, signage around Atlanta, television segments etc.  If we should not reach our goal, all funds will go to create alternative media campaigns such as those named above to support these kids.

Once we have funds we will choose a billboard from those available in the highest possible traffic area and in as close proximity as possible to an existing Strong4Life billboard.

We are holding an open submission for designs for the billboard and will vote as a community on which design(s) we will use.  If you would like to submit a design please send it to

Funds collected for this project go directly into an independent bank account and all financials are transparent and publicly available with the exception of donor names which can be made anonymous on request.

If you have any questions please e-mail Ragen Chastain at


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