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Occupy CHOA —

January 11, 2012

You’ve wanted to do something about this fat hating culture for a while now, right? You’ve wanted to give a piece of your mind to the $60 billion diet industry, right? You’ve wanted to have a real and lasting impact on how our culture treats fat people, right?

Well, this is it. This is the moment you’ve been waiting for. Yesterday, I wrote about out the Children’s Hospital of Atlanta (CHOA) has not only created this horribly shaming campaign against fat children, but they are delighting in the “controversial” status of it. They don’t give a damn about the kids who see the billboards and internalize the shame. They think that’s part of the “success” they want to see.

We need to tell them otherwise.

Yesterday, over a thousand people read that post. Imagine if a thousand people called CHOA each day and demanded that they end this campaign. You are one of those thousand and we need you to use your voice to send the message that this is not acceptable.

I have two direct contacts… the first is the PR Director, Kevin McClelland. When I call CHOA, they redirect me to him. The second is the Medical Director, Stephanie Walsh, who is handling all of the interviews for this campaign. I want you to call them and email them, flood their voicemail and email, telling them exactly what you think of this program

Linda Matzigkeit (doing interviews in defense of the billboards)
Vice President of CHOA
404 785 7824 (her admin’s number, so please be polite)
linda.matzigkeit@choa.org

Stephanie Walsh (doing interviews in defense of the billboards)
Medical Director of CHOA
404 785 6104 (her admin’s number, so please be polite)
stephanie.walsh@choa.org

Kevin McClelland (who they direct you to for complaints about the billboards)
Public Relations Director for CHOA
404 785 7600
kevin.mcclelland@choa.org

Children’s Foundation
404-785-4483
choagiving@choa.org

Then, I want you to share this information with one other person who you know will be pissed about this campaign as well. Give them the numbers or emails and ask them to call and support us.

Today, we are focusing directly on CHOA, but next week we will begin to target CHOA’s corporate sponsors.

If you want to change this culture, you have to take action, and this is a quick and simple bit of armchair activism that will directly impact the lives of fat children in Georgia.

Imagine driving down the highway and seeing one of these billboards with a cruel, heartless fat joke underneath. How would that make you feel? CHOA thinks it makes fat kids feel “motivated & empowered.” Do you agree? If not, call them and tell them.

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